For every website to looks clean, simple and eye-catchy. It is very important to create a balanced structure of a website. There must be a proper balancing of fonts and colors in making web pages of a website
Every company is having its own Unique Selling Product or Services (USP, USS) which they want to highlight in front of consumers. So, the designers play an important role in contrasting the sizes, textures, shapes and other factors of a particular section for drawing kind attention of the consumer towards it
It is somewhere related to contrasting. Suppose, a company is having a good reputation and also having all unique products to show. Now, here emphasis plays an important role in designing the web page by highlighting or contrasting selected sections at selected places, so that websites do not look too boring nor too entertaining
Consistency must be maintained throughout the creation and development of the web pages of websites. The website must look clean, simple and consistent to capture the attention of visitors
It is a designing theory that describes unity in the form where the various elements of composition interact with each other. It deals with how the brain of a human being visually creates or draws the information by grouping elements into categories
